--- title: Understanding your Sales Statistics report description: Learn how to run the Sales Statistics report and see revenue, orders and average order value by channel, fulfilment type and customer type. --- [Skip to content](https://help.bopple.com/reports/sales-statistics#main-content) [![logo-full-landscape-1024-1.png\]](https://help.bopple.com/hs-fs/hubfs/logo-full-landscape-1024-1.png?width=100&height=31&name=logo-full-landscape-1024-1.png)](https://help.bopple.com/?hsLang=en) - [Blog](https://blog.bopple.com/) - [Contact Us](https://help.bopple.com/kb-tickets/new) Open main navigation Close main navigation - [Blog](https://blog.bopple.com/) - [Contact Us](https://help.bopple.com/kb-tickets/new) - - [Visit Back Office](https://my.bopple.com/) [Visit Back Office](https://my.bopple.com/) How can we help you today? - There are no suggestions because the search field is empty. 1. [Support for Merchants](https://help.bopple.com/?hsLang=en) 2. [Analytics](https://help.bopple.com/analytics?hsLang=en) # Understanding your Sales Statistics report ## See which channels, fulfilment types and customers bring in your revenue. Sales Statistics shows you where your revenue comes from. Pick a view and see revenue, order count and average order value broken down by channel, fulfilment type or customer type, so you know what is working and where to focus next. For example, compare Website with your Branded App to see where customers prefer to order, or check how much of your revenue comes from repeat customers. ### Where to find it In the Back Office, go to **Analytics** → **Reports** and choose **Sales Statistics**. ![](https://help.bopple.com/hs-fs/hubfs/undefined-2.png?width=343&height=960&name=undefined-2.png) ### Run the report 1. Choose **All stores**, or pick a single store. 2. Set the **Date Range**. 3. Under **Report on**, choose **Channel**, **New vs Repeat Customers** or **Fulfilment type**. 4. Select **Run report**. ![](https://help.bopple.com/hs-fs/hubfs/undefined-3.png?width=670&height=312&name=undefined-3.png) --- ### The three views The view you choose under **Report on** decides how your revenue is split up. #### Channel See where customers place their orders. | **Channel** | **What it covers** | | --- | --- | | Kiosk | Every order placed on a kiosk, whatever the order type | | QR Code | Orders delivered in-venue to a table (dine-in), room (room service) or seat (order to seat), however they were placed. Kiosk orders are excluded | | Branded App | Orders placed in your own branded mobile app. Kiosk and QR Code orders are excluded | | Marketplace App | Orders placed in the Bopple marketplace app. Kiosk and QR Code orders are excluded | | Website | Orders placed through web ordering, on a Bopple-hosted page or your own branded site. Kiosk and QR Code orders are excluded. Any order that doesn't match another channel also lands here | ![](https://help.bopple.com/hs-fs/hubfs/undefined-4.png?width=670&height=592&name=undefined-4.png) #### Fulfilment type See how orders are served or collected. | **Fulfilment type** | **What it covers** | | --- | --- | | Dine-in | Orders for customers eating in at your venue | | Pickup | Orders customers collect | | Delivery | Orders delivered to customers | | Room Service | Orders served to guests in their room or suite | | Order to Seat | Orders served to guests at their seat in a stadium or event space | | Catering Pick-up | Catering orders customers collect | | Catering Delivery | Catering orders delivered to customers | | Digital | Gift cards purchased online | | Check-in payment | Orders placed in person and paid through the app | ![](https://help.bopple.com/hs-fs/hubfs/undefined-Nov-12-2026-11-53-36-1365-PM.png?width=670&height=691&name=undefined-Nov-12-2026-11-53-36-1365-PM.png) #### Customer type See how much comes from new and returning customers. | **Customer type** | **What it covers** | | --- | --- | | Guest | Customers ordering without an account | | New Customer | Customers who created an account and placed their first order | | Repeat Customer | Customers with an existing account who placed another order | ![](https://help.bopple.com/hs-fs/hubfs/undefined-Nov-12-2026-11-53-45-0062-PM.png?width=670&height=543&name=undefined-Nov-12-2026-11-53-45-0062-PM.png) --- ### Definitions Every view uses the same four measures. | **Term** | **What it means** | | --- | --- | | Revenue | The amount customers paid, minus the platform fee | | Order Count | The number of orders paid in Bopple or placed through Bopple | | AOV | Average order value. Revenue ÷ Order Count | | % of Revenue | Each row's share of the total revenue for the dates you chose | ### Good to know - Refunds and cancellations are included. - Orders placed and paid in your POS aren't counted. 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