Drive more traffic to your online menu

Setting up your online store with Bopple is just the first step; the next is ensuring your customers know exactly where and how to find it. Driving traffic to your online menu is essential for increasing your order volume, reducing wait times, saving on operational costs, and improving your overall customer experience.

This guide outlines the key actions you should take—both in-venue and online—to make your digital ordering a success and ensure you’re hitting your sales benchmarks.

Online & Socials

👉 Add your ordering link to your Google Business listing: Your Google Business Profile is often the first place customers look. Ensure your ordering link is prominently added to the "Order Online" section to capture customers searching for you on Google Maps and Search. ➜ Learn how

👉 Add an Order Online link to your website: Make it incredibly easy for website visitors to find your menu. Your Bopple link should be featured in a clear, visible call-to-action button, such as "Order Now," on your homepage and in your main navigation menu. 

👉  Update your Instagram bio: Social media is a powerful driver for sales. Include your ordering link directly in your Instagram bio so followers can go from browsing your photos to placing an order in just a few taps.

👉  Share Instagram stories with a "link" sticker for easy ordering: Don't just set it and forget it. Regularly feature your ordering link in your Instagram Stories—especially when showcasing new menu items or daily specials. Use the "Link" sticker on your story to drive immediate traffic. ➜ Learn how

👉 Share your link in email campaigns: If you're sending emails, every campaign you send to your customers is an opportunity for a sale. Whether it's a newsletter, a promotional offer, or an update, always include a clear link to your online menu to keep ordering top-of-mind.

In-Venue, QR Table Ordering

👉 Use professional QR pucks on tables: First impressions matter, and with the wide adoption of QR ordering, the majority of customers know exactly what to do when they see a circular, acrylic QR puck. Avoid unprofessional or "quirky" DIY signs, as these can look untrustworthy and may discourage customers from scanning.

👉 Train staff on how to encourage QR ordering at tables: Make digital ordering a seamless part of the sit-down experience. When seating guests, staff should point out the QR code option and explain that they can browse and order directly from their phones, giving them more control over their dining pace. 

👉 Keep pucks on tables for every service: We recommend attaching pucks to tables, but if you choose not to, ensure every table has its assigned QR puck at all times. If tables are moved or cleaned, double-check that the pucks are returned to their correct spots. A missing QR code is a lost opportunity for a sale.

In-Venue, General 

👉 Add high-visibility signage: Catch customers' eyes before they even reach the counter. Use A-frames on the footpath to attract passersby, place posters near the queue to encourage "skipping the line," or hand out "Order Online" business cards with every bag to turn today's walk-in into tomorrow's digital regular. 

👉 Train staff on how to promote order ahead: When customers order takeaway at the counter, your staff should actively encourage them to use the "Order Ahead" option for their next visit. This helps shift traffic away from the register during peak times and builds a habit of convenient, digital ordering. 

👉 Convert phone orders to online orders: Add a recorded message to your phone line directing customers to visit your website or Google to place orders. Make sure you've got your ordering link added to your website and Google, as mentioned above!