Drive more traffic to your menu 👀

Driving traffic to your online menu is essential for unlocking the potential of online ordering, like increased revenue, reduced operational costs and a better experience for guests who prefer digital ordering. 

This guide outlines the key actions you should take – both in-venue and online – to make your digital ordering a success and ensure you’re hitting your sales benchmarks.

Step 1: Grab Your Ordering Link & QR Codes

Head to the Marketing ➜ QR Codes & Links section in Bopple Back Office to find your shareable ordering link and QR codes. 

Digital & Social Channels

Capture customers where they are searching and scrolling. 

🎯 Add your ordering link to Google
Google is often the first place customers go. Ensure your ordering link is prominently added to the "Order Online" section to capture customers searching for you on Google Maps and Search. ➜ Learn how

🎯 Add an Order Online button to your website
Make it incredibly easy for website visitors to find your menu. Your Bopple link should be featured in a clear, visible call-to-action button, such as "Order Now," on your homepage and in your main navigation menu. 

🎯 Update your Instagram bio
Social media is a powerful driver for sales. Include your ordering link directly in your Instagram bio so followers can go from Insta to checkout in just a few taps.

🎯 Share Instagram stories with a "link" sticker for easy ordering
Don't just set it and forget it. Regularly feature your ordering link in your Instagram Stories—especially when showcasing new menu items or daily specials. Use the "Link" sticker on your story to drive immediate traffic. ➜ Learn how

In-Venue, Dine-in

Fine tune the dine-in experience to increase adoption. 

🎯 Use professional QR pucks on tables
With the wide adoption of QR ordering, customers know what to do when they see a circular, acrylic QR puck. Avoid "quirky" or DIY signs – these don't look trustworthy and discourage people from scanning. ➜ Order QR pucks today

🎯 Train staff to introduce QR ordering
When seating guests, staff should point out the QR code option and explain that they can browse and order directly from their phone, giving them more control over their dining pace. 

🎯 Keep pucks on tables for every service
We recommend attaching pucks to tables. If you choose not to, ensure every table has its assigned QR puck at all times. If tables are moved or cleaned, double-check that the pucks are returned. A missing QR code is a lost opportunity for a sale.

In-Venue, Takeaway 

Convert walk-ins and phone orders into digital regulars.

🎯 Add high-visibility signage
Catch customers' eyes before they even reach the counter. A beautiful A-frame on the footpath, posters at the pickup window and much more. Need a hand with print marketing? ➜ Check out the Bopple Print Lab

🎯 Turn every piece of packaging into a promo
With QR code stickers, flyers, rubber stamps and more, you can easily turn every paper bag or takeaway coffee cup into a piece of promotional material that encourages more customers to order ahead. Interested? ➜ Check out the Bopple Print Lab

🎯 Train staff to promote the option of ordering ahead
Make sure customers know the option is there for their next visit. This helps shift traffic away from the register during peak times, frees up your team to spend more time providing a great experience, and builds a habit of convenient, digital ordering. 

🎯 Convert phone orders to online orders
Add a recorded message to your phone line directing customers to visit your website or Google to place orders. Make sure you've got your ordering link added to your website and Google, as mentioned above!