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Marketing your online store launch

Congratulations, you've created your Bopple online store and are ready to take orders. Now, let's make sure your online store looks its best and you can make the most out of Bopple. 

  1. Make sure your menu looks great
  2. Online ordering
  3. Places to share your store

1. Make sure your menu looks great 📸 

Smart Suggestions/Upsells, one of our most powerful and revenue-generating features requires photos to work its magic, plus we all know humans eat with their eyes. Adding photos to your products allows customers to eat with their eyes before placing their orders and adding photos, it's proven to boost sales by up to 30%.

Make sure you consider your backdrop. Using some bold, coloured paper is a cheap and easy solution, but incorporating your venue into the backdrop is becoming an increasing trend, and free. Whatever style you go for, make sure it compliments your hero product. Another tip, if your dish has a hero ingredient, include it as a prop! This makes the image more interesting and really shows off the key ingredient.

Need professional photography for your venue? We've partnered with Snappr, the world's biggest on-demand photography platform. Book your next shoot here.

Check out these menus for inspiration:


2. Bopple makes ordering easy

Bopple allows you to accept orders for dine-in, pickup and delivery. One thing to note, you have the freedom to go 'all in' with online ordering or choose a hybrid approach.

Going all in (100% online ordering): 

Choosing this way of implementation has some big benefits around increasing revenue and operational efficiencies, plus allowing every order to be linked to a customer, gives you a deeper understanding of customers. However, we understand this doesn't suit every style of venue or operator.

Hybrid:

You encourage your customers to order from their tables as the default method of ordering, but also allow them to order from the bar, counter or with your wait staff - whichever they prefer.

Driving your dine-in customers to order online is easy. You can generate QR codes to display on your signage, like the "skip the queue" sign at Darvella Patisserie. For your Dine-in customers, have them order online at the table using our premium acrylic branded QR pucks. Here are some of our favourites 👇

custom-table-pucks-1000

Your customers send you orders from the web through any browser (desktop or mobile), and from our apps on iOS and Android. Below are some benefits of customers ordering through the Bopple web app:

  • Go direct to your online store (see below for info on getting your shareable URL) 
  • Customers can order quickly when placing an order through QR codes
  • Guest checkout
  • Pay and submit an order using Apple Pay and Google Pay

Create your unique and shareable URL

Every venue listing has its own unique URL that you can share in different ways. Give this link to your customers and followers so they can go directly to your menu and immediately start building their orders. 

Where do I get my shareable URL?

You can find your shareable URL in the Profile and Branding section in Bopple Back Office.

 


3. Share your online store 

Anywhere your customers or potential customers are likely to see it!

  1. Add your shareable URL to your Facebook and Instagram profiles
  2. Add online ordering to your Facebook Page
  3. Add online ordering link to your website

    Screen Shot 2022-06-17 at 9.20.56 am
  4. Add online ordering to your Google Business profile
  5. Share posts/stories on Instagram and Facebook
  6. Integrate Facebook Pixel ASAP (even if you aren't doing social ads yet)
  7. Run targeted ads to any of your custom audiences announcing online ordering

❗️Need help running social media ads for your venue? Check out this blog article for tips on how to run Facebook Ads for your business.

By far the easiest way is to put the link to your online store in your venue’s Instagram, TikTok, and Facebook bio. You can then finish all of your posts with a call to action: “order now for pick up, follow the link in our bio!” Small’s Deli is a great example of how to promote your store through Instagram posts. Adding a link to your menu in stories is another easy way to promote your online store.

Encourage sharing

  1. You've launched Bopple! Post an announcement to let everyone know.
  2. Use our Bopple signage and marketing material in your shots – pick-up sign, stickers, posters
  3. Shoot a short video clip of someone scanning your QR codes and using the app/website
  4. Screenshot your venue in the app/website
  5. Include special offers to encourage people to try the new ordering experience (how to create a discount/promo code)
    1. Offer for new customers
    2. Offer for nearby businesses
    3. Offer for regulars and favourite customers