Optimise your menu for success 💰

🎯 Lead with product images

Customers eat with their eyes so ensure every single product has a clear, appetising photo. When an item is missing an image, it feels like a risk to the customer. Menus with photos across all items consistently see higher conversion rates and larger average order values than text-only menus.

🎯 Don't skip the description

Provide a short description for every item, highlighting key ingredients and flavors. Don't leave your customers guessing what’s in a dish. A good description answers common questions (e.g., "Is it spicy?" or "What comes on the side?") and reduces the friction of uncertainty that prevents a sale.

🎯 Focus on readability and professionalism

Use Title Case (e.g., "Flat White" not "FLAT WHITE") and avoid internal shorthand or all-caps. While your staff knows that "FW" stands for Flat White, your customers might not. Avoid "SCREAMING" at your customers in all caps. Clean, standard formatting makes your menu easy to scan and professional to look at.

🎯 Structure for easy browsing

If a customer has to scroll through 50 items in a "Food" category to find a sandwich, they’ll likely give up. Break your menu down into specific, intuitive sections like "Burgers," "Sides", or "Signature Cocktails" to help customers find what they want in seconds.

🎯Offer the full experience

Don't: Hide core parts of your menu for customers ordering online or via QR. One of the biggest revenue killers is excluding high-margin items like beverages from online menus. 

Do: Include your entire range, including drinks, sides, and desserts. Restrict categories only when absolutely necessary, such as items that don't travel well for delivery, or making alcohol dine-in only due to licensing obligations. 

🎯 Empower personalisation

Use modifier groups to allow for allergies, preferences, and add-ons. Online ordering should be as flexible as a face-to-face conversation. Ensure customers can easily swap milks, add extra protein, or remove onions. This reduces "order anxiety" and ensures the customer gets exactly what they want. 

🎯 Make it easy to add to cart

Limit the number of "Required" selections on modifier sets. Nothing kills a conversion faster than "modifier fatigue." Avoid forcing customers to click "No thanks" on five different modifier sets just to add a burger to their cart. Keep mandatory selections for essential choices only (like size, or milk selection) and keep the rest optional.