Optimise your menu for success 💰

🎯 Lead with product images

Ensure every product has a clear, appetising photo. Menus with photos across all items consistently see higher conversion rates and larger average order values than text-only menus. Also, our automated upsells on products and checkout will only show products that have an image. 

🎯 Don't skip the description

Provide a short, helpful description for every item, highlighting key ingredients and flavours. Don't leave your customers guessing what’s in a dish. A good description answers common questions and reduces the friction of uncertainty that prevents a sale.

🎯 Focus on readability

Review the naming of your categories, products and modifiers to ensure they are well formatted and readable. This includes things like using Title Case rather than ALL CAPS (eg. FLAT WHITE ➜ Flat White), and avoiding back of house shorthand and abbreviations like "FW", "capp", "LB", "SML" etc. 

You can improve menu item naming in your POS, or fine-tune it in Bopple Back Office. We can apply override improvements in bulk with our menu cleanup automations ✨

🎯 Structure for easy browsing

If a customer has to scroll through 50 items in a "Food" category to find a sandwich, they’ll likely give up. Break your menu down into specific, intuitive sections like "Burgers," "Sides", or "Signature Cocktails" to help customers find what they want in seconds.

🎯Offer the full menu

Let customers order your entire range, including drinks, sides, and desserts. One of the biggest revenue killers is excluding high-margin items like beverages from online menus. Restrict categories only when absolutely necessary, such as items that don't travel well for delivery, or making alcohol dine-in only due to licensing obligations. 

🎯 Empower personalisation

Use modifier groups to allow for allergies, preferences, and add-ons. Online ordering should be as flexible as a face-to-face conversation. Ensure customers can easily swap milks, add extra protein, or remove onions. This reduces "order anxiety" and ensures the customer gets exactly what they want. 

🎯 Make adding items a breeze

Use modifier sets with required selections only when absolutely necessary. Nothing kills a conversion faster than "modifier fatigue." Avoid forcing customers to click "No thanks" on five different modifier sets just to add an item to their cart. Keep mandatory selections for essential choices only (like size, or milk selection) and keep the rest optional.