How do I create a visually compelling online menu?

Your photos are a reflection of your product and service. Let’s engage and entice every customer. When choosing which images to upload to Bopple, there are several requirements in order for these to be successfully uploaded and displayed.

Having sharp, high-quality photos will help you increase your sales.

Guidelines

Recommended on all products. Square tile images to show off the products in your menu. Shown anywhere customers can view your menu on the web and in the mobile apps. You can upload one photo per product.

Specifications: 

  • Format: .PNG (recommended), .JPG
  • File Size: under 500KB (recommended), maximum 3MB
  • Dimensions: minimum 180(w) x 180(h)

Guidance:

We have a library of product images for common drinks here which you can feel free to use. For food images, and if you'd like to create your own for your drinks as well, our recommendations are below: 

Good ✅

  • Set aside time. You want all your photos to be consistent, so make sure you have enough time to prepare and photograph them.
  • Pick your background. Clean, simple backgrounds are usually the best way to go.
  • Use natural light. Find soft, non-direct natural light for all photos.
  • Keep it simple. Zoom in tight or clear the background to make sure that the attention is on your menu item.
  • Make sure you have a clean environment. Clean surfaces, dishes, and packaging is important.
  • Edit lightly. Most images can benefit from a little touch-up, but be careful not to go overboard.
  • Clear away clutter. Remember your product is the focus of your picture, so you don’t want anything in the background that could be too distracting.

Not so good ❌

  • Don't clutter the photo, keep the background clear.
  • Avoid fake, fluorescent lighting.
  • Don’t add text, words, logos, or watermarks to your images unless it’s part of your packaging.
  • Avoid harsh shadows from direct sunlight.
  • Don’t stretch your images to fit the required image file size
  • Don’t include faces in your images, this can be distracting.
  • Try not to shoot the dish from too far away, or too close. Find the right balance to showcase the size of the product to customers.

Great example

While a professional photoshoot is nice, it isn't necessary. The important thing is to nail the basics; lighting and composition.