Key strategies to help you promote your app effectively, increase downloads, and make sure your customers keep coming back.
Big brands like McDonald's and Guzman y Gomez invest millions into creating their own branded app experiences. With your branded platform powered by Bopple, you get to offer your own custom mobile app for a fraction of the cost — giving you a direct line to your customers and a powerful tool to drive sales and retention.
This guide covers key strategies to help you promote your app effectively, increase downloads, and make sure your customers keep coming back.
🔗 Get Your App Download Link and QR Code
Your app download link and QR code take customers directly to your live app on the App Store and Google Play. Use these across your website, social media and marketing materials to make it as easy as possible for customers to get your app.
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Open Bopple Back Office
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Go to
Marketing➜QR Codes & Links -
Copy your app download link or export your QR code
🌐 Update Your Website
Your website is a key traffic driver, so make sure it's set up to promote your app:
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Add a button – Include a "Download the app" button in your site’s main navigation.
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Feature it in the footer – Make sure there’s a link in the footer for easy access.
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Create a dedicated page – Outline the benefits of the app and add download links.
🎯 Leverage Your Email List and Social Media
Your existing audience is already engaged — make the most of it by promoting your app consistently across email and social channels.
Social Media
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Link in bio – Add your app download link to your bio on all social platforms.
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Dedicated posts – Create posts and reels highlighting the benefits of your app and how to download it.
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Pinned content – Pin a post about the app to keep it visible at the top of your profile.
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Stories – Regularly feature the app in your stories with a "link" sticker for your app download URL to drive more installs.
Email Marketing
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Dedicated emails – Send out a dedicated email every few months reminding customers to download the app.
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CTA in every email – Add a call-to-action and app download link to your default email template as a shoutout for your app on every campaign you send.
🚀 Use Your App Download QR Code Everywhere
Your app download QR code make it easy for customers to download your app on the spot. Use it when designing any materials where customers engage with your brand:
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Posters around your venue
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Table talkers and napkin holders
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Flyers included with delivery orders
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Custom-branded delivery bags
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Coffee cup and packaging stickers
🏆 Get Your Team Involved
Your team is a key part of driving downloads and engagement. Train them to:
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Mention the app to customers who order over the counter
"Did you order on the [Your Brand] app today? Not this time? No worries! What can I get for you today?"
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Highlight any app-exclusive benefits (like loyalty rewards or discounts)
"Here's a promo code to save 10% on your next order via the app if you'd like to give it a try next time! You can scan this QR code to grab the app now if you like."