---
title: Introduction to Loyalty
description: Reward and retain your customers with a simple, easy-to-use, digital loyalty program.
---

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1. [Support for Merchants](https://help.bopple.com/?hsLang=en)
2. [Marketing, Loyalty & Promos](https://help.bopple.com/marketing-loyalty-promos?hsLang=en)
3. [Loyalty](https://help.bopple.com/marketing-loyalty-promos?hsLang=en#loyalty)

# Introduction to Loyalty

## Reward and retain your customers with a simple built-in loyalty program.

**🧪 Beta feature** – Program customisation and in-store loyalty with Lightspeed are currently available in beta. The default loyalty program is available to all merchants. [Register your interest here.](https://bopple.typeform.com/to/CKi4Sj2P)

Loyalty, powered by Bopple, is a points program that rewards your customers every time they order with you. No third-party tools, no ongoing management — just a simple, effective way to turn one-time visitors into regulars.

<iframe width="800" height="500" src="https://www.loom.com/embed/7727d3b14fb4446c815ba2fef7924bc8" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

### **Why use it?**

⭐ **Drive repeat visits and customer retention**. A loyalty program gives customers a reason to come back. Points accumulate with every order, keeping your venue top of mind.

⭐ **Seamless customer experience.** Customers sign up once and their points follow them everywhere — no separate loyalty app, no cards to carry. Rewards are waiting for them at checkout.

⭐ **Omni-channel.** Available across your online store, QR code ordering, and mobile apps — and now in-store too.\*

⭐ **Your customers, your relationship.** Build a direct connection with the people who keep coming back.

*\*In-store loyalty is available for Lightspeed POS users (beta)*

### The default loyalty program

#### ⭐  Earning points

Customers earn **10 points for every $1 they spend**. A couple of things to note:

- Points are awarded when an order is placed, and reversed if the order is rejected.
- Points are calculated on the amount the customer pays, rounded down to the nearest dollar.
- Points are reversed on full refunds, but not partial refunds.

#### 🎁 **Unlock rewards**

Once customers have enough points, they can apply a reward discount at checkout. The default reward structure gives customers back 10% of whatever they've spent.

| **Points** | **Equivalent spend** | **Reward** |
| --- | --- | --- |
| 500 points | $50 | $5 off |
| 1000 points | $100 | $10 off |
| 2000 points | $200 | $20 off |
| 5000 points | $500 | $50 off |

All rewards apply to the entire order. It's not possible to link a reward to a specific product or category.

 

💡 **Want to change your default rewards?** Program customisation is currently available in beta. You can customise your points rate and set your own reward thresholds and values. [Register your interest here.](https://bopple.typeform.com/to/CKi4Sj2P)

### 😊 **Customer experience**

Customers can sign up and enrol in your loyalty program directly from your online store. From that point on, their points balance and available rewards are visible on their loyalty page, or every time they reach checkout.

Your loyalty program is available everywhere your customers order — via QR code, mobile app, or your web store.

![Screenshot 2026-04-15 at 4.40.56 pm](https://help.bopple.com/hs-fs/hubfs/Screenshot%202026-04-15%20at%204.40.56%20pm.png?width=520&height=506&name=Screenshot%202026-04-15%20at%204.40.56%20pm.png)

🏪 **Using Lightspeed POS?** You can also allow customers to earn and redeem loyalty rewards in-store. This feature is currently in beta — register your interest here to get access.

### What's next?

- [Customising your loyalty program](https://help.bopple.com/customising-your-loyalty-program?hsLang=en)
- [Unlocking in-store loyalty with Lightspeed](https://help.bopple.com/in-store-loyalty-rewards?hsLang=en)
- [Loyalty FAQs](https://help.bopple.com/loyalty-faqs?hsLang=en)

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