Introduction to Push Notifications

Learn more about sending push notifications to users of your branded mobile app.

Your branded app doesn’t just make ordering easier — it also gives you a powerful channel to stay connected with your customers: push notifications.

In this guide, we’ll walk you through what push notifications are, why they’re so effective, and how to use them to drive more orders and build stronger relationships with your customers.

🔔 What Are Push Notifications?

Push notifications are short messages that pop up on your customers’ mobile devices — just like a text message, but sent from your app. They’re designed to grab attention and drive action, whether it’s opening your app, placing an order, or checking out a new menu item. 

Because they come from your branded app, they feel direct, relevant, and trustworthy.

💡 Why Use Push Notifications?

Push notifications are one of the most effective tools to:

• Drive repeat orders – Remind customers about your latest deals or menu drops.

• Promote exclusive offers – Share app-only promotions to reward loyal users.

• Fill quiet periods – Send a timely offer when things are slower to boost sales.

• Reactivate lapsed customers – Get people back who haven't ordered in a while.

• Building stronger habits – Encourage customers to order more, more often.

With open rates of up to 90% and immediate visibility on mobile devices, push notifications can outperform email or social when it comes to grabbing attention.

🎯 Best Practices for Push Notifications

Here are a few tips to get the most out of your pushes:

• Keep it short and punchy – Aim for under 130 characters.

• Use action-oriented language – Encourage quick decisions (e.g., “Order now!”).

• Use emojis to grab attention – But not too many. 1 or 2 max per message is good.

• Create urgency – Add a time limit (“Ends tonight!”).

• Use your brand voice – Keep it interesting and aligned with your brand.

• Don’t send messages on consecutive days – Limit to 2–3 notifications per week.

• Don’t be vague – Make sure your message has a purpose and provides value.

• Don’t send too early or late in the day – Timing is key.

• Don’t overuse all caps or emojis – Keep it professional and easy to read.

🚀 How to Send a Push Notification

Follow the simple steps below: 

1. Go to your Bopple Back Office

2. Head to Marketing ➜ Push Notifications in your company navigation menu

3. Draft your message and choose who to send it to

4. Select your preferred send date and time, then click Schedule to confirm

It’s that simple. If you'd like a more detailed guide, see:  

🔗 Sending Push Notifications from your Branded App

📈 Measure & Optimise

After sending a push, check your engagement stats:

• How many users did the notification reach? 

• How many orders came in afterward?

• How many customers redeemed the promo you shared?

• Did a specific message perform better than others?

• Are you seeing any trends in your user reach? Declining user reach could signal that your notifications are leading to uninstalls, and that you might need to change up your strategy. 

Keep experimenting to learn what works best for your audience — timing, tone, offer type, and frequency all play a part.

🎉 Ready to Reach Your Customers?

Push notifications are a low-effort, high-impact way to keep your brand top-of-mind. Used well, they help turn casual customers into loyal fans.

If you’re not already using them, start small — even one message a week can drive results.