Sending a push notification with your branded app

A quick guide to sending push notifications from your branded app — including how to write, target, and schedule messages that drive engagement and sales.

💁‍♂️ New to Push Notifications?

If you want to learn a little more about what push notifications are, how to use them, and what best practices to follow, check out our introduction below.

🔗 Introduction to Push Notifications

📣 Send A Push Notification With Your Branded App

You can send push notifications immediately, or schedule them for a future date and time. To schedule a new notification, follow the steps below: 

1. Log in to Bopple Back Office
2. Navigate to Marketing ➜ Push Notifications 
3. Click + Schedule notification
4. Add a short, attention grabbing title for your notification
5. Add a slightly more descriptive message for your notification
6. Optionally, send yourself a test notification
7. Enter your preferred send date and time
8. Create an audience for the notification. You can send to all users of your mobile app, or create a more targeted audience. 
9. Click Schedule to save and schedule your notification campaign

👥 Choosing Who to Send Your Notification To

When sending a push notification, you can choose to send it to all app users or target specific groups based on their activity or store preference.

You can filter your audience by:

• Store: Send to customers of all stores, or target customers who have ordered from a specific location – perfect for store-level promos.

• Purchase behaviour: Target customers who have ordered or have NOT ordered within the last month / 3 months / 6 months / 12 months.  

These simple filters give you a great starting point for:

• Promoting store-specific offers

• Re-engaging lapsed customers

• Driving increased order frequency with engaged customers

Targeted messages tend to perform better — and feel more relevant to the people receiving them.

🎯 Best Practices for Push Notifications

Here are a few tips to get the most out of your pushes:

• Keep it short and punchy – Aim for under 130 characters.

• Use action-oriented language – Encourage quick decisions (e.g., “Order now!”).

• Use emojis to grab attention – But not too many. 1 or 2 max per message is good.

• Create urgency – Add a time limit (“Ends tonight!”).

• Use your brand voice – Keep it interesting and aligned with your brand.

• Don’t send messages on consecutive days – Limit to 2–3 notifications per week.

• Don’t be vague – “Check out our app!” isn’t enough and will drive uninstalls.

• Don’t send too early or late in the day – Timing is key.

• Don’t overuse all caps or emojis – Keep it professional and easy to read.