Your online menu is the most important part of your digital ordering experience. A well-structured and optimised menu can increase order volume, improve customer satisfaction, and maximise revenue.
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Menu 101: Understanding Categories, Products & Modifiers
A well-structured menu consists of three key elements: Categories, Products, and Modifiers. Understanding how these work together will help you build a seamless ordering experience.
Categories
Categories help organise your menu into logical sections so customers can easily find what they’re looking for.
✅ Examples:
- Coffee
- Breakfast
- Burgers
- Sides
- Drinks
🔹 Best Practices:
- Keep category names simple and clear.
- Order them based on popularity or logical meal progression (i.e., Breakfast → Lunch → Drinks → Desserts or Burgers → Sides → Drinks).
- Avoid overcrowding of products in a single category.
Products
Products are the individual menu items that customers can order within each category.
✅ Examples:
- Cappuccino (under "Coffee")
- Egg & Bacon Roll (under "Breakfast")
- Cheeseburger (under "Burgers")
🔹 Best Practices:
- Use clear and appetising names (i.e., Chicken Burger → Spicy Chicken Burger).
- Include concise but engaging descriptions (mention key ingredients, flavours, or unique selling points).
- Add high-quality images to help customers visualise the product.
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Ensure images are high-resolution and well-lit.
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Avoid cluttered or overly edited photos.
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Modifiers
Modifiers allow customers to customise their order, increasing flexibility and average order value. Modifiers can be free, or add-ons that charge extra on top of the base price of a product.
✅ Examples:
- Milk Options: Full Cream, Lite, Soy, Oat
- Burger Add-Ons: Extra Bacon, Extra Cheese, Extra Patty
- Side Choice: Chips, Sweet Potato Chips (+$2), Salad
🔹 Best Practices:
- Use modifier groups as a method of upselling and increasing average order value (i.e. Pizza Extras)
- Ensure modifier names are clear and appetising (i.e. cheese ➜ Extra Cheese)
- Sort your modifier groups in a logical manner (i.e. for a Burger; Bun Choice ➜ Burger Extras ➜ Add a Side)
Other tips
- Use Strategic Ordering: Place high-margin or popular items at the top of each category
- To take full advantage of Bopple's Smart Upsells feature, your products will need images attached
- Ensure your Profile and Branding is up to date
Want to see what others are doing?
Checkout our Bopple Showcase page!